Maxcel is created by a collective of established and successful Vancouver Realtors who are passionate about the business of real estate. Our primary objective is to create a new brokerage firm that will challenge the status quo in the industry.
We are a new-breed of brokerage firm with many years of combined industry experience, our knowledge of the local real estate market has given us the insights to create a new kind of agency that vastly improves the overall experience and success for both Realtors and clients.
Our core team consist of:
1. Melissa Wu: Top 1% of all Vancouver Realtors on the GVRB (Greater Vancouver Real Estate Board)
2. Layla Yang: Top 1% based in Greater Vancouver in 2013 - 2016
3. Kathy Xu: Top 1% of all Greater Vancouver Realtors in 2014, 2015 & 2016
Our core team of leading Realtors and realty executive is a testament to our belief that success attracts success, and establishes a solid foundation within Maxcel to create the next generation industry leaders.
WHY DO WE MATTER?
In a highly competitive marketplace, establishing market differentiation is key to success. While our competitors each have similar competitive advantages to Maxcel, it is the combination of our key strategic differences that sets us apart. Our belief that success attracts success, a core leadership team that is committed to creating the next generation of industry leaders, our practical training to elevate our agents' success and the unique ability to operate in multiple cultures is what sets us apart, and will be the driving force behind our growth.
WE FULFILL THE NEEDS OF LOCAL AGENTS AND CLIENTS BY BRIDGING EAST & WEST
The Vancouver Realtor marketplace has traditionally been divided by culture. Maxcel is intentionally and strategically positioned to bridge cultures with the ability to successfully operate across both Asian and Western segments of the marketplace.
Maxcel is founded on strategic alliances to overcome the limitations of a single agent operator. Our team based structure allows our members to benefit from the limitless opportunities and expertise of a large team.
As a new brokerage in a competitive marketplace, we understand that our growth is driven by Realtors who are motivated, active and progressive. To achieve our goal of becoming a global real estate brand, recruiting talent who are aligned with our objectives is key to our success and it is why we have established recruiting benchmarks that attract and support the best Realtors. Successful agents also have the opportunity to grow and become partners with Maxcel.
With an objective for rapid growth, Maxcel is committed to marketing the competitive advantages of its members through consistent high profile promotion across all media platforms, including social media and sponsorship of local events and organizations to build the momentum of public trust and brand awareness. Along with this brand promotion, Maxcel will also franchise opportunities to ensure we reach new markets as demand for our competitive advantage grows.